Your brand is invisible to AI.
Your team is drowning in manual work.
We fix both. AI Visibility gets your brand discovered inside ChatGPT, Perplexity, and Google AI Overviews. Workflow Optimization reclaims the hours your team burns on repetitive processes.
Two problems most brands aren't solving
AI engines don't know you exist
When someone asks ChatGPT for "best sustainable clothing brands" or "premium polo shirts for men," AI engines give specific recommendations. If your brand isn't in that answer, you're invisible in the fastest-growing discovery channel in ecommerce — up 693% year-over-year.
Your team is buried in repetitive work
Product uploads, performance reports, campaign briefs, competitive monitoring. Same steps, same formats, every week. We mapped 15 of these workflows across real DTC brands. They eat 65-132 hours per week. AI-enabled, that drops to 22-50.
What we do
Two focused services. Both start with an audit. Both produce measurable ROI. Both can be running within two weeks.
AI Visibility / GEO
Get your brand discovered inside AI shopping engines. We audit your visibility across ChatGPT, Perplexity, Google AI Overviews, and Gemini — then optimize your content, feeds, and structured data so AI engines recommend you.
Workflow Optimization
Find the manual work eating your team alive and automate it. We map your workflows against a validated 15-process framework, score your AI readiness, and implement the automations that deliver the highest ROI.
Results from real engagements
Anonymized. The data is real.
AI knows who they are when asked directly, but doesn't recommend them for category searches like "best premium polo shirts." Only 2 of 6 category queries return a mention. Active monthly optimization program running now.
50,000+ five-star reviews. "Fits true to size for 96% of customers." Clear product-market fit. But not a single AI engine recommends them for any category search. Competitors show up. They don't.
16,000+ SKU catalog. Product descriptions went from 15-20 minutes each to 2-3 minutes. Campaign emails from 60-90 minutes to 15. Ad creative briefs from 1.5-2 hours to 20-30 minutes.
Not a traditional agency
AI-native delivery from the ground up. Broader coverage, faster turnaround, better data.
| Phase | Traditional Agency | What We Do |
|---|---|---|
| GEO Audit | 1 analyst, 1 week, maybe 20 queries | Automated multi-engine querying: 48+ data points per brand |
| Feed Audit | Manual spot-check of 10-20 SKUs | Full catalog evaluation with attribute gaps scored |
| Description Rewrites | Copywriter, $50-100/product | AI-drafted from product data + brand voice calibration |
| Workflow Mapping | Consultant interviews, 2-3 weeks | Mapped against validated 15-workflow framework with benchmarks |
| SOP Generation | Manual documentation over weeks | Human-in-the-loop SOPs with measurable ROI baked in. Days, not weeks. |
The team: Joe Boloten — 15+ years in ecommerce, most recently Head of Ecommerce at DAVIDsTEA — plus implementation specialists. Senior operators who own outcomes, not junior analysts learning on your business.
What else we can help with
Built and ready to deploy. We lead with AI Visibility and Workflow Optimization because they're the fastest proof points.
Specialized AI agents and custom applications that help your ecomm team produce deliverables at a higher quality and consistent standard of work.
Access to library of 20+ agents and growing
Consolidated marketing data across the full stack. Opinionated dashboards. Weekly Business Review framework that turns raw data into insight and action.
Best for $15M+ brands with complex stacks
Full-depth competitor analysis: template gaps, navigation teardowns, promotional mechanics, tech stack, SWOT. Delivered automatically.
750+ line audit delivered in under a day
Find out where you stand
30-minute discovery call. No pitch, no pressure — just an honest conversation about whether AI Visibility or Workflow Optimization can move the needle for your brand.